Pharma Portfolio & Product Life Cycle Management 2012

More information on Pharma Portfolio & Product Life Cycle Management

SMi present their 7th annual conference on Pharmaceutical Portfolio & Product Lifecycle Management. With declining R&D costs, prioritizing a portfolio of successful projects has become essential within the pharmaceutical industry. Lifecycle management approaches must be implemented throughout a products developmental and market period to ensure an increase in profit. Ultimately, the success of pharmaceutical companies relies on crucial project portfolio decisions and understanding of a product’s lifecycle.