Public Relations in Vietnam Conference 2012
May 31 - June 1, 2012
Ho chi Minh City , Vietnam
PR in Vietnam: How To Get It Right?
Vietnam’s thriving economy coupled with the youth and energy of its people are accelerating the growth of public relations in this emerging market. While television and print still reign as the preferred information sources, social media has not only gained the spotlight as one of the most effective communication channels but is changing the expectation of the audience and stakeholders at large. Companies looking to succeed in this lucrative market are now in need of a more holistic PR approach to engage the new age audience, garner confidence and enhance brand reputation.
Are you able to leverage on the strengths of traditional and new media to convey your brand’s message convincingly?
Can your brand weather through a crisis and emerge stronger than before?
How do you justify the budgets placed in PR campaigns, and quantify their returns?
This 2-day conference on “Public Relations in Vietnam” aims to equip you in developing a well-conceived PR strategy that integrates both offline and online channels effectively. Find out how companies like Olay, Adidas, Apollo English, KOTO, BASF etc. ensured brand consistency across all platforms and interacted with customers through 2-way conversations. Learn how to develop trusting relationships externally with journalists and internally with your employees. Arm yourself with skills to handle online backslash and identify key metrics for evaluating your communication effectiveness.
Vietnam’s thriving economy coupled with the youth and energy of its people are accelerating the growth of public relations in this emerging market. While television and print still reign as the preferred information sources, social media has not only gained the spotlight as one of the most effective communication channels but is changing the expectation of the audience and stakeholders at large. Companies looking to succeed in this lucrative market are now in need of a more holistic PR approach to engage the new age audience, garner confidence and enhance brand reputation.
Are you able to leverage on the strengths of traditional and new media to convey your brand’s message convincingly?
Can your brand weather through a crisis and emerge stronger than before?
How do you justify the budgets placed in PR campaigns, and quantify their returns?
This 2-day conference on “Public Relations in Vietnam” aims to equip you in developing a well-conceived PR strategy that integrates both offline and online channels effectively. Find out how companies like Olay, Adidas, Apollo English, KOTO, BASF etc. ensured brand consistency across all platforms and interacted with customers through 2-way conversations. Learn how to develop trusting relationships externally with journalists and internally with your employees. Arm yourself with skills to handle online backslash and identify key metrics for evaluating your communication effectiveness.
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Public Relations in Vietnam Conference May 31 - June 1, 2012
