Annual Market Access Canada 2012

More information on Annual Market Access Canada

New and exclusive to Market Access Canada 2012
• CEO panel debate: Join the discussion with 4 big pharma CEOs to understand the future of healthcare
• Meet the payers: Discuss the future plans of the provinces with key decision makers in drug plan management
• Payers in Europe: Network with payers from major markets in Europe to understand the minds of the people behind new payer practices such as value-based pricing and risk-sharing agreements.


Be a driving force behind patient access to innovative drugs by joining the conversation with key stakeholders to truly understand 'value'

Meet the stakeholders: Hear from payers, regulators and patients to gain a multi-stakeholder perspective for a more impactful value propositions

Define the future of Canadian Healthcare: Hear from CEOs and trailblazing payers in Europe for a headstart on understanding the reimbursement landscape of tomorrow

Stay in the loop: Updates from the PMPRB, pCODR, INESSS, CADTH and Health Canada will give ensure your market access strategy stays relevant


Who Should Attend
The types of people who strive for success each year include:

VPs, heads, directors and managers of:

• Sales - There are literally 100s of sales managers & directors from across the top 20 big pharma companies for you to network & share ideas with.
• Marketing - How do you work with sales to create a consistent message? See who will be discussing this here.
• Key Account - We have KAM's presenting their case studies as well as examples from other KAMs in other industries- to see who download the brochure.
• Product/Brand - We have spent 5 months hearing what brand & product managers would like to get out of the event. Check out our findings in the brochure.
• Solution providers and consultants to the pharmaceutical industry - 92% of our sponsors return the next

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