Nutra Formulate 2013

The continuing battle over health claims has produced winners and losers. But the challenge for all companies in the functional foods sector is the same: to present hard science and health messages to consumers in engaging, meaningful ways – without stepping over the regulatory line.

So a major focus of NutraFormulate 2013 is creative marketing: maximising the commercial advantages of health claims where they’ve been approved – and still getting health messages across where they haven’t.

Because ours is an industry with stories to tell, and achievements to celebrate. World-class innovation and R&D. Unprecedented levels of consumer awareness and demand for new, natural, healthy and sustainable ingredients. Buoyant business performance despite the wider economic situation.