eCommerce + Social Media Conference (Hong Kong) 2013

Join us at this two-day conference to equip yourself with innovative strategies to incorporate social media into your online business. Discover how brands like Dell, Hewlett-Packard, Samsung, Singapore Post, GlamGirl and more have revolutionised their business models and successfully created vibrant communities, conversations and connections to turn followers into buyers. Determine how social commerce can apply to your business.

Benefits of Attending
• Analyse the various social networking platforms & determine the optimal one for your business
• Find out how GlamGirl leverages on various social media platforms to drive eCommerce
• Benefit from Dell’s experience on how you can combine social media with eCommerce & be a social media-centric organisation
• Discover how to go beyond selling the product & deliver quality experience
• Pick up practical strategies from Samsung on implementing social commerce
• Tackle the complexities in social commerce implementation
• Learn how to develop an effective social strategy to enhance shopping experience
• Complement mobile commerce with eCommerce to achieve higher conversion rates
• Master the art of generating effective leads to increase traffic to webpage
• Draw lessons from the 10 principles & 5 golden rules to developing engaging content
• Acquire eCommerce market entry strategies for B2C brands in Asia
• Obtain skills to effectively integrate social media with digital & mobile eCommerce campaigns
• Determine the impact of social media marketing efforts & how it can increase eCommerce ROI