Mobile Branding + Measurement Conference & Workshop (Malaysia) 2013

Mobile has become so ingrained in consumer lives that businesses are faced with the challenge to adapt their branding practices to the changing landscape or risk costly catch-up in the future. However, exploring the uncharted territory of mobile branding is no easy task. Without proper implementation know-how and measurement standards, practitioners often find it hard to devise the right strategy that brings meaningful impact on their brands. Are you well-equipped with the skills to harness the full potential of mobile?

How do you strengthen your relationship with the increasingly fragmented audience?

Can you engage your customers amidst the media clutter and low attention span?

Do you know how to measure if your mobile investment translates to brand growth and tangible business benefits?

At the end of this event, you will acquire holistic skills to plan, implement, and measure your mobile branding strategies. Pick up real-world tactics and proven strategies from renowned brands such as Telkomsel, Unilever, RIM, and more. Discover how best practitioners utilise mobile to deliver highly targeted message, maximise campaign reach, improve engagement, and cultivate loyalty. Understand how to optimise mobile investment, improve campaign execution, and develop ROI framework for your brand

BENEFITS OF ATTENDING
• Understand what mobile-savvy consumers want & how to reach them
• Pick up innovative strategies to stand out amidst media clutter
• Find out how RIM utilises mobile to generate widespread positive word-of-mouth
• Learn how Unilever improves consumer interaction via advanced mobile technology
• Harness the principles of experiential marketing to maximise engagement
• Get tips from Telkomsel to encourage repeated purchases via mobile loyalty system
• Acquire skills to design a mobile-centric campaign with clear objectives in mind
• Assess the effecti