Reaching, Retaining, and Serving Dual Eligible Beneficiaries 2013

Tailor your marketing, outreach, and retention strategies to effectively engage the dual eligibles market!

Join innovators from leading health plans, state-run plans, and non-profit advocacy groups to discuss effective techniques to connect with duals, promote brand loyalty, and improve quality of care for your dual members. Through case studies and action-oriented sessions, Reaching, Retaining, and Serving Dual Eligible Beneficiaries will help you devise tactical marketing methods, implement winning outreach programs, and increase member retention while reducing disenrollment.

Topics at a glance:
• Emerging Opportunities in the Dual Eligibles Market
• Marketing Strategies and Channels that Reach Duals
• Make your Message Count – A Communication Toolkit for Duals
• Guidelines for Marketing Compliance
• Building your Brand – How Increased Brand Recognition can Translate into Increased Member Loyalty
• Managing the Marketing and Enrollment Process
• Member Outreach and Retention Strategies that Work
• Behavioral Analysis of the Dual Market
• Building a Strong Digital Presence
• Managing an Effective Sales Force
• Operational Structures that Reinforce Retention
• Identifying Cultural and Linguistic Disparities that Impede Communication
• Promoting the Demos – Launching an Early PR Campaign to Engage and Educate

...and more!