iMedia Agency Summit 2014

The Future of Data-Driven Creativity

The era of the Mad Men isn't over. It's just better informed than it used to be. This May, agency elite will come together to address the new challenges related to formulating innovative campaigns with the benefit of ever-mounting insights into consumer wants, needs, and behaviors. In an increasingly programmatic world, summit attendees will discuss and define the new agency value proposition.

Topics will include:
New and emerging attribution models and data platforms
Creative best practices in a personalized, data-driven era
The latest trends in buying efficiencies
Crucial insights into the current state of consumer privacy wants and requirements
Agile planning and the agencies leading the way
Rethinking the ways in which the industry has traditionally approached integrated marketing
The Aspen Group: a private peer-to-peer town hall dedicated to industry thought leadership (marketers only)