HOW Design Conference 2014

Anyone who’s been to a HOW Design Live conference will tell you it’s one of the most inspiring, creativity-boosting and even life-changing experiences in graphic design.

But chances are your boss is more interested in changing the bottom line than changing your life.

So here’s the best strategy we know for getting the boss on your side: don’t focus on the cost or the time you’ll be away from the office. Instead, talk up all the great benefits she’ll get as a return on her investment (translation: “how this will save or make $$$ for the company”).