Customer Experience Management: Retail 2015

With complexities in consumer buying patterns and behaviours also changing, retailers need new strategies to spark customer loyalty and send sales through the roof. The retail game changes quickly and is more competitive than ever before. A challenge for main street retailers is now how to fight to compete for the mega stores and countless retail portals on the web. With so many shopping alternatives and so many more to come, how does do retailers get consumers to take notice? How do you know where to start when confronted by the baffling array of solutions that seem to further advance as each day passes?

Attend and gain practical insight through proven experience on how to:

- Invest successfully in the customer experience as the foundation of any CRM strategy

- Maintain an exceptional omnichannel presence – master how to ensure consistency of brand promise while balancing specific channel requirements

- Get up to speed with advances in customer experience management in a digital, mobile and in store environment

- Adding behavioural design and science across customer touch points as well as mapping the entire customer experience

- Developing feedback mechanisms to further drive engagement.