February 24 - 26, 2015    New York NY , USA
As the role of sales reps and HCPs diminish, digital marketers get a seat at the decision-making table.
What is the right engagement strategy for new customers (IDNs and ACOs)? How do we prioritize the customer segments, and where do you put your marketing resources? How do we engage the non-consumer customer?

ePharma is the premier community for life science marketers charged with driving commercial initiatives forward. Learn about overarching trends reshaping the industry, and take a deeper dive into specific channels and how to build robust, cost efficient, ROI-charged marketing campaigns over three days of tactical and strategic learning.

Venue

Location: Hilton Hotel New York
The Hilton New York is a sophisticated international hotel conveniently located at Radio City Music Hall & Rockefeller Center, and in the midst of business headquarters and media centers. The hotel is..
Contact 1335 Avenue of the Americas, 10019 New York , USA
1-212-586-7000

Organizer

IIR USA
Institute for International Research 708 Third Avenue - 4th Floor New York, NY 10017

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ePharma Summit February 24 - 26, 2015
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