Customer Profitability Asia 2011
August 23 - 24, 2011
Singapour , Singapour
Main Conference: 23-24 August 2011
Pre Conference Masterclass: 22 August 2011
Venue of event: Grand Copthorne Waterfront Hotel, Singapore
Price: SGD 3099
Early Bird Offer: Register and pay before 03 June 2011 and save up to SGD 600
URL: www.customerprofitabilityasia.com/Event.aspx?id=513550&MAC=BVC
Summary:
Accelerate your business analytical skills & measure to increase customer profitability
Customer Profitability Asia 2011 will take you through the ‘how to’ and explore techniques to handle ‘imperfect data’, so you can determine customer profitability and optimise the decisions made in your organization.
In a snapshot: 3 Problems and Solutions
• Measuring and increasing customer profitability through increased transparency of customer data
• Improved investment and information allocation: Enhanced analytical skills to predict and achieve accurate ROI
• Targeting customers through a holistic understanding of their behaviour using advanced segmentation strategies
Critical issues to be resolved:
• Strategically decrease marketing investments and still maintain high value customers
• Precise calculations of P&L with profitability metrics to suit your organization’s goals
• Build effective prediction models through enhancing predictive analytical skills
• Using microsegmentation to upsell, cross-sell and attract new customers with similar profiles
• Successful applications of analytics to optimize and augment marketing and CRM campaigns
Evan Williams
Senior Manager, Global Analytics
KRAFT FOODS
Vinodh Kishna
Senior Vice President, Customer Relationship Management
HSBC BANK
Tyrone Almeida
Senior Manager
PROCTER & GAMBLE
Salil Chugh
Business Practice Head, Business Intelligence Unit
Pre Conference Masterclass: 22 August 2011
Venue of event: Grand Copthorne Waterfront Hotel, Singapore
Price: SGD 3099
Early Bird Offer: Register and pay before 03 June 2011 and save up to SGD 600
URL: www.customerprofitabilityasia.com/Event.aspx?id=513550&MAC=BVC
Summary:
Accelerate your business analytical skills & measure to increase customer profitability
Customer Profitability Asia 2011 will take you through the ‘how to’ and explore techniques to handle ‘imperfect data’, so you can determine customer profitability and optimise the decisions made in your organization.
In a snapshot: 3 Problems and Solutions
• Measuring and increasing customer profitability through increased transparency of customer data
• Improved investment and information allocation: Enhanced analytical skills to predict and achieve accurate ROI
• Targeting customers through a holistic understanding of their behaviour using advanced segmentation strategies
Critical issues to be resolved:
• Strategically decrease marketing investments and still maintain high value customers
• Precise calculations of P&L with profitability metrics to suit your organization’s goals
• Build effective prediction models through enhancing predictive analytical skills
• Using microsegmentation to upsell, cross-sell and attract new customers with similar profiles
• Successful applications of analytics to optimize and augment marketing and CRM campaigns
Evan Williams
Senior Manager, Global Analytics
KRAFT FOODS
Vinodh Kishna
Senior Vice President, Customer Relationship Management
HSBC BANK
Tyrone Almeida
Senior Manager
PROCTER & GAMBLE
Salil Chugh
Business Practice Head, Business Intelligence Unit
Lieux de Rendez-Vous
Location: Grand Copthorne Waterfront Hotel
Throughout Singapore you will discover entertainment and enterprise; you are surrounded by a variety of business venues and tourist attractions that bring millions of delegates and tourists to this..
Contact
392 Havelock Road Singapore 169663 Suntec City , Singapore
+65 6233 1122
+65 6733 0880
+65 6233 1122
+65 6733 0880
Evénements Liés
Customer Profitability Asia August 23 - 24, 2011
