iMedia Agency Summit 2011

Agency Infinity: Best Practices of the Timeless Agency

Join the conversation and gain insight this May as senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties, and the hundreds of services providers working to stake a claim somewhere in the middle.

The role of the agency is changing forever, and there are fewer defined roles, so you can't wear the same hat in 2011 as you did in 2004. Publishers are acting like agencies, agencies are acting like publishers, and brands are taking on the role of all three. It's no longer a black and white landscape. Strategic repositioning in the industry is making it a world of gray, and we must find the bright colors in order to stand out.