Advertising Research Foundation - ARF Annual Convention & Trade Show 2012

The Advertising Research Foundation (ARF) is an open forum where the best and brightest from every avenue of advertising gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game.