Employer Brand Performance Masterclass 2012

Brand management is no longer the sole preserve of the marketing function. It has also become a vital skill-set for HR.

Developing a strong employer brand will significantly enhance your organisation’s ability to attract, engage and retain superior talent. It will also serve to reinforce HR’s role in shaping the kind of distinctive, high performance culture that leaders recognise as critical to sustainable business success.

In addition to providing you with a good grounding in the fundamentals of employer brand management, this course will also demonstrate how it works in practice with Exercises and Case Study examples from Adidas, Coca-Cola, Deloitte, Disney, Google, LEGO, L’Oreal, McDonalds, McKinsey, Shell, Tesco, and many more.
Richard Mosley