DMA Conference & Exhibition 2012

Big Data. Customer Engagement. Marketing Accountability.

DMA2012 Brings It All Together.
Join us in Las Vegas for DMA2012. It's the global event for real-time marketers that delivers everything you want to know about data, customer engagement, and accountable marketing.

The content at DMA2012 will deliver real-world solutions you can use immediately, as well as strategic guidance to help you plan for 2013. You'll find an inspiring line-up of key thought leaders and innovators from the world's leading companies. These gurus will educate and inform you on the latest trends:

• optimizing content across channels
• monetizing social media
• integrating media according to customer preference
• leveraging real-time analytics for daily decision making

Conference Program Overview
120+ sessions. 330+ speakers. 60+ case studies. 6 keynotes.

You’ll cover the most far-reaching marketing ground from the best in marketing:
• Create a comprehensive and insightful strategy that combines data, engagement, and accountability.
• Master real-time multichannel integration across social, mobile, mail, search, and more.
• Leverage data to determine cross-channel attribution, learn customer insights and maximize ROI.

What will you find here?
You’ll find a comprehensive and holistic program at DMA2012 that cuts across all industries, experience levels, strategies and tactics. Some of the major highlights include:

• Nine concurrent session tracks that covers all channels and tactics
• B-to-B Symposium exclusively covers the latest in B-to-B marketing
• ECHO Symposium covers how creative and direct marketing come together to deliver impactful results
• Hands-on Labs in Content, SEO, and NEW Digital Marketing Performance
• Twelve Thought Leadership Series Modules
• Eight Pre-Conference Intensives, introducin