Social Media Master Class 2015
8 June, 2015
New York NY , Etats-Unis d’Amérique
ATTENDEES WILL LEARN:
OPPORTUNITIES:
How can publishing and media professionals use social media to advance their objectives? What do they stand to gain from improving their strategy and execution? Where are they currently falling short? How do they sell the value of social media to internal stakeholders?
SETTING GOALS:
What should their goals be? What metrics and KPIs are important for planning and executing social media strategy? What platforms are proving effective for what kinds of content? How do you choose which ones to focus on?
GROWING SOCIAL USERS, ENGAGEMENT & TRAFFIC
How to drive more traffic and increase audience engagement. How is social media engagement defined? Is some social media traffic better than others?
CONVERSATIONS
New audience development and acquisition strategies. Growing subscriptions (newsletters, magazines, premium content), using social media for promoting event, etc.
COMMUNICATION TOOLS
What tools are the right tools for publishers to be using, how can they collaborate and use workgroups to get the job done efficiently, and how do they utilize social listening tools to their advantage?
URLs:
Website: http://atnd.it/26338-0
Booking: http://atnd.it/26338-1
OPPORTUNITIES:
How can publishing and media professionals use social media to advance their objectives? What do they stand to gain from improving their strategy and execution? Where are they currently falling short? How do they sell the value of social media to internal stakeholders?
SETTING GOALS:
What should their goals be? What metrics and KPIs are important for planning and executing social media strategy? What platforms are proving effective for what kinds of content? How do you choose which ones to focus on?
GROWING SOCIAL USERS, ENGAGEMENT & TRAFFIC
How to drive more traffic and increase audience engagement. How is social media engagement defined? Is some social media traffic better than others?
CONVERSATIONS
New audience development and acquisition strategies. Growing subscriptions (newsletters, magazines, premium content), using social media for promoting event, etc.
COMMUNICATION TOOLS
What tools are the right tools for publishers to be using, how can they collaborate and use workgroups to get the job done efficiently, and how do they utilize social listening tools to their advantage?
URLs:
Website: http://atnd.it/26338-0
Booking: http://atnd.it/26338-1
Lieux de Rendez-Vous
Location: The Union League Club
The Union League is a social club providing its members and guests with a quiet sanctuary and relief from the hustle of the city. The dining rooms reflect a subdued elegance with a chef and wine..
212 685-3800
Organisateur
Evénements Liés
Social Media Master Class 8 June, 2015
