International Reading Association - IRA Annual Convention 2012

Why Exhibit?
Exhibiting at IRA is a once a year opportunity to meet face to face with educators who are primed to purchase resources for themselves and their schools.

Chicago, Illinois is the perfect backdrop to Celebrate Teaching. Start planning now for IRA’s 57th Annual Convention. Gather with educators from across the country to learn the latest issues in the field and network for solutions. Come for dynamic general session speakers, knowledge-packed (and practical) Teaching Edge sessions, and cutting edge products from the exhibit hall. All educational sessions for the 2012 Convention will be held in the McCormick Place Convention Center West building and the Hyatt Regency McCormick.

Who are IRA attendees?
Classroom teachers, reading specialists, college/university administrators and faculty, an school administrators and supervisors

-73%+ participate in budget management
-73% involved in purchasing at the school level and 51% at the district level
-average 4+ hours in the exhibit hall learning about products and making purchases

What do IRA attendees purchase?

-Books, classroom materials and resources
-Curriculum, professional development, assessment, reading/language program materials
-Computer software and educational games