Marketing IT Function 2011
June 8 - 9, 2011
Roma , Italia
It has often been said “IT is a Business within the Business,” having aspects of manufacturing, R&D, customer services and product support; but, if so, where in IT is the equivalent of the marketing function so prevalent in most Businesses?
In a recent survey of CIOs, 53% indicated developing leadership depth among the IT staff as being the biggest challenge to achieving a Business-focused IT organization. These same CIOs believe improving communication, professionalism, customer awareness, negotiating, and yes, even selling skills among staff as being vital to overcoming this barrier. This seminar suggests that many of these missing skills can be traced to the lack of a Marketing Function in IT.
By replicating the marketing processes of public relations, sales, pricing, customer care, and promotions in IT; ROI, image, professionalism, and customer satisfaction are enhanced. The seminar considers each of the basic marketing processes in turn and how they can be applied in IT. Adapting each marketing process to the size and needs of the attendees IT function is presented and discussed. Best Practice examples of each process in use are offered and techniques for employing the process are offered.
The seminar features lectures, case studies, and hands-on exercises where attendee practice presented techniques adopted by leading-edge organizations to improve the image, efficiency and Business-focus of IT by better marketing IT to their users, customers and stakeholders.
In a recent survey of CIOs, 53% indicated developing leadership depth among the IT staff as being the biggest challenge to achieving a Business-focused IT organization. These same CIOs believe improving communication, professionalism, customer awareness, negotiating, and yes, even selling skills among staff as being vital to overcoming this barrier. This seminar suggests that many of these missing skills can be traced to the lack of a Marketing Function in IT.
By replicating the marketing processes of public relations, sales, pricing, customer care, and promotions in IT; ROI, image, professionalism, and customer satisfaction are enhanced. The seminar considers each of the basic marketing processes in turn and how they can be applied in IT. Adapting each marketing process to the size and needs of the attendees IT function is presented and discussed. Best Practice examples of each process in use are offered and techniques for employing the process are offered.
The seminar features lectures, case studies, and hands-on exercises where attendee practice presented techniques adopted by leading-edge organizations to improve the image, efficiency and Business-focus of IT by better marketing IT to their users, customers and stakeholders.
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Marketing IT Function June 8 - 9, 2011
