Pharma Force 2013

Now in its 8th year, PharmaForce tackles the latest sales and marketing strategies faced by the pharma and biotech industry—From measuring the ROI of your promotional efforts to achieving the ideal channel mix to navigating new pricing and reimbursement models. We bring together industry leading speakers who are actual practitioners, thought leaders who are rethinking the traditional commercial model and leading the way with integrated, customer centric commercial strategies.