September 17 - 20, 2019    Filadelfia PA , Stati Uniti
2018 Overview
New Topic Themes for 2018:
Digital transformation as an enterprise-wide commitment to your evolved customer
Aligning innovation with business objectives
Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
Multichannel engagement and the new model that combines online and offline channels in a way that generates real results
Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network


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