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Jaarbeurs Utrecht wants to become the ultimate village square in the Netherlands in 2015, facilitating millions of unique meetings every year. So a great deal of work is being devoted to new building projects and special concepts. The Jaarbeurs Utrecht concept aims to fulfil the centuries old human need for a meeting place. Time, place and opportunity are important factors here, forming the basis for tailoring and colouring the Village Square. The result: millions of unique meetings every year.