Education Worldwide India-Mumbai (April) 2012

MARKET overview
-Significantly emerging market of INDIA & NEPAL.
-30 million students in higher education.
-Growing demand of flexible learning programs.
-50% increase in government student loans for further education.
-Nation are serious about upgrading the quality of education.
-Notable interest among education institutions in India, Nepal & abroad to form alliances & partnership.

VISITOR profile

- Students from secondary schools, colleges & universities.
-Parents, teachers & guardians of aspiring students.
-Vice Chancellors, Principals, Deans & Education Administrators etc.
-Agents for overseas education, emigration etc.
-Professionals in field of education & education marketing.
-Technical people looking for training abroad.
-E-Learning manager & corporate trainers.
-Representatives of government departments.
-Professional associations & trade organizations.
-Educational content providers, publishers, agents, distributors.
-Journalists & broadcasters from various print & electronic media.

SUCCESS Strategy

Large scale advertising campaign in leading newspapers, magazines, periodicals, journals, television, radio & other electronic media.
-Listing in major education & exhibition related websites throughout
the internet.
-Mailers being sent to Chancellors, Vice Chancellors, Principals,
Deans, etc.
-VIP invitations delivered personally to various Ministers in education field.
-E-mails to our database of students & education institutions etc.
-Extensive international & local PR campaigns.
-Pre event & during the event press conferences for wider reach &
awareness.
-Promotions in universities, colleges, schools & other institutions
through poste