Advanced School of Marketing Research 2013

The AMA Symposium for the Marketing of Higher Education strives to increase knowledge of how marketing principles and practices can be used by colleges and universities to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength. The symposium will feature 32-48 general lecture sessions, which will be selected by a steering committee following a blind review process. Practitioners from areas including marketing, branding, communications, college/university relations, public relations, enrollment management, admissions, alumni relations, and development, as well as research and planning specialists, university policy makers, marketing faculty, and presidents are invited to submit speaking/paper proposals.