Annual Pharma Marketing Summit 2013

As in other industries, marketing plan for advertising or promoting products is crucial to pharmaceutical industry. The pharmaceutical marketing strategies (as well as advertising strategies) are different from other businesses because pharmaceuticals or drugs can negatively affect both- the end consumers or the patients and the health care profession. Also, the advertising strategies included in the marketing plan of any pharmaceutical company are not ‘direct to consumer’. Any pharmaceutical marketing strategy targets the health care professionals or the doctors who in turn prescribe the drugs to the patients (end consumers) liable to pay for the products.

Understand the current market dynamics and the latest innovations. Maximize your opportunities to meet new contacts taking advantage of panel discussions and one-on- one meetings. Develop new strategic alliances for your business and market segment. 2 days conference plus 1 day pre-conference workshop will provide you with the best insights on the Marketing in Pharma and customer services trends and practices shared by the experts from companies such as Abbot, Astra Zeneca, Pfizer, Boehringer Ingelheim, Roche, Bayer Pharma AG, Agnitio, Novartis to name just few.