Pharma Customer Experience Management Summit 2014

This event will provide a key learning platform for those involved in CEM in the Pharmaceutical industry. We have arranged for senior experts, from the leading companies, to come and speak about the key challenges and opportunities being faced in the patient centric environment that Pharma now finds itself in.

There are also many things that Pharma can learn from other industries in order to be customer-centric and to discover customer behavior. This is what differentiates this Pharma CEM Summit from any other, as the summit is co-located with two other CEM events – which focus on the Telecom and Banking industries. With a shared networking space available for attendees of all three events, there is a unique opportunity to discuss all things CEM with experts from your own and different industries.
We hope to see you there!

Key topics (5-7):
• Growing demand for customer service and what does it mean for pharma?
• Closed Loop Marketing
• Using Digital Analytics to Improve Customer Experience
• Multichannel Marketing: From Brand Strategy to Efficient Customer Reach
• What can Pharma learn from other industries in developing effective CEM strategy?
• Proactive Customer Contact: Don’t get a chance to your competitor.
• Customer Insight & Customer Engagement through Social Media