Branding your Institution 2014

The government is promising less regulation and more autonomy to universities.In return, the government calls on universities to use their “institutional freedom” to “find their own way forward”. With the reduction of government funding and the demand driven system still in place it is important for universities to assess how they position their brand and reputation to attract students, gain additional revenue sources, and secure their place in a market driven system. Within the international and domestic landscape there are many opportunities and challenges; how do you use international rankings as part of your brand? How do you select domestic students in line with your brand and growth strategy? This Masterclass will help you create a strategy for your own institution, taking into consideration your mission, your place and your purpose. The Masterclass includes hands-on exercises, group work, and creative tasks.

Speakers: Emeritus Professor Steven Schwartz AM

Time: 8:30 am to 4:30 pm

Price: $2699