SPORTEX MIDDLE EAST 2010

The Sports, Fitness and Health industry is taking the Middle East by storm, as both residents and tourists avail themselves of the vast array of health and fitness facilities on offer and increasingly recognize the importance of taking time out to relax from their ever more hectic lifestyles.

Dubai was quick to recognize the added value of sports tourism. Having staged the world's wealthiest equestrian event - the Dubai Cup - for some years, its sporting calendar quickly filled up to take in golf, tennis, camel racing, rugby, international powerboat racing etc.

It is now building on this success with the Dubai Sports City, the world's first purpose-built sports city, which incorporates state-of-the-art sporting venues and academies along with residential and commercial developments. These will combine to offer a world class venue for sports events and activities at all levels with a residential lifestyle unrivalled in the region and possibly the world.