Marketing Measurement in Vietnam 2012

How to maximise success for your marketing activities & campaigns?

While marketing campaigns have increased recently in Vietnam, hardly are measurement approaches done or properly conducted. Many companies do not have a results-capturing system as they see its insignificance in doing so; they are also hesitant to invest in marketing ROI training to save costs, which leads to insufficient expertise for the marketers. Besides, while TVCs, print ads and newspapers have posed analytic difficulties for marketers, social media are more challenging to specifically and accurately determine the returns of their adoption. In today’s business, it is beyond the profit. Leveraging on marketing metrics and KPIs, its usage rules and application is getting more imperative for both companies and marketers to succeed in determining marketing performances and capabilities.