Social Media Courses 2012

Facebook Part 1 – Personal

Part 1 of this 2-part hands-on training series focuses on using Facebook for personal use. The principles outlined in the program are directly related to managing a Facebook business page, which is covered in Part 2.

Learning Objectives

-Define Facebook
-How to set up a profile
-How to use the Facebook interface
-Distinguish between profiles, pages, groups, events and apps
-Distinguish useless applications from useful ones
-Create and manage groups and events
-Updating your profile/timeline
-Tagging and notifications
-Managing your personal contacts
-Creating and managing lists
-Adjusting your privacy settings
-Facebook marketing tips

Facebook Part 2 – Business

Part 2 of this 2-part hands-on training series focuses on using Facebook for business use. The principles learned in Part 1 of the program apply directly to managing a Facebook business Page.

Learning Objectives

-How businesses fit into this social network
-Proper Facebook etiquette for business
-How to set up a business Page
-How to keep your personal profile separate from your business Page
-How to ‘like’ other businesses
-How to interact with fans
-How to track analytics/view insights on Facebook Pages
-How to set up advertisements on Facebook
-How to share your Facebook Page and earn fans
-How to create a well-branded profile image for your Facebook Page
-How to add applications to your Page
-Become a Facebook Developer
-Create a custom tab for your Facebook Page