Competitive Intelligence Masterclass 2011

This 2-day workshop will give you the tools for effective competitive and marketing intelligence. The workshop covers why competitive and marketing intelligence is needed for effective strategic decision making and how to design a competitive intelligence programme and identify the intelligence needed for business success. This competitive Intelligence Masterclass will show you ways for gathering intelligence that do not involve illicit or unethical approaches and will cover techniques for analysing the gathered information and using this for anticipating future market and competitor actively.