Competitive Intelligence Masterclass 2013

This 2-day workshop will give you the tools for effective competitive and marketing intelligence. The workshop covers why competitive & marketing intelligence is needed for effective strategic decision making and how to design a competitive intelligence programme and identify the intelligence needed for business success. This Competitive Intelligence Masterclass will show you ways for gathering intelligence that do not involve illicit or unethical approaches and will cover techniques for analysing the gathered information and using this for anticipating future market and competitor activity.

Competitive Intelligence is not a theoretical discipline – the tools covered are practical and can be immediately applied within any company to enhance knowledge, improve strategic decision making and consequently grow profits, building business success.

Attend this intensive and highly practical 2-day workshop and learn how to

UNDERSTAND why companies that practice competitive intelligence succeed
IDENTIFY carefully the right competitive information you need that will lead to strategic business decisions and long-term growth
CREATE practical research plans that work which can help you gain and maintain competitive advantage
DETERMINE and DISCOVER new approaches and ways for gathering competitive intelligence ethically
OBTAIN the secrets that cannot be found in the top 100 results on Google
EVALUATE and ASSESS the market environment accurately to spot trends, opportunities and trends
OVERTAKE your competitors and stay ahead by learning techniques for future planning
COMMUNICATE intelligence so that it is used in your organisation’s decision making process to ensure bottom-line results