THE RAND SHOW 2011

The Rand Show is positioning itself to regain its
former "Must Do" entry on the ever crowded Easter holidays calendar.

The Rand Show itself has been reinvigorated with a
strategic emphasis on attracting families across South Africa's
demographic landscape. With a distinct departure from focussing on race,
the show is instead targeted at the emotional touch points inherent in
mid to upper income family groups.

This strategy has proven successful with a show that has
attracted an audience that's representative of the country in which it
is hosted. The activities and events have massice cross-over appeal with
research indicating a strong affinity for the rides, adventures zones
and kids entertainment. Stores and vendors were also satisfied with the
quality of shopper the show brings through the gates. The success of the
show is after all measured by a return on investment for exhibitors.

The event calls for revised content and a fresh approach
to family entertainment across sport, health, food, extreme, children's
entertainment and house and home improvements.

The successful delivery of an audience with suitable
consumer demographics will drive the re entry of quality exhibitors and
well known brands and sponsors.