AUTORAI 2011

The 2011 edition of AutoRAI, one of Europe’s top automotive events, will take place from Tuesday 12 to Saturday 23 April. Visitors to Amsterdam RAI will be presented with a comprehensive overview of the latest news from the car industry. In addition to many premieres and concept cars, AutoRAI 2011 will showcase the very latest innovations and feature a range of exciting live shows. In addition, this new edition will benefit from the return of popular features such as the brand stands and evening opening hours. The AutoRAI is a biennial event organised by Amsterdam RAI under the auspices of the RAI Association.

Amsterdam RAI has further developed the renowned exhibition concept for AutoRAI, including the experiences of the 2009 event when the trade show was held in an adapted format to reflect the economic crisis. Although the 2011 event will also focus on cost-efficiencies, exhibitors will have many more opportunities to express their brand identity. The ultimate result for participating companies will be a maximum-impact show for more-than-acceptable costs.

Return of the brand stands

The main difference with the 2009 exhibition is that the brand stands will once again be included at AutoRAI 2011. In other words, cars from a single manufacturer will be on show at the same stand. In 2009 the cars were divided into ‘theme worlds’, as a result of which cars from multiple brands were exhibited together. Although visitor reactions were positive, car manufacturers have stated a preference for having individual stands where they can profile their premieres and concept cars within a single brand environment.

Modular stand construction concept

Exhibitors at AutoRAI 2011 can choose between two types of stand construction. In addition to using their own stand, they can opt for a modular stand construction concept developed in close cooper