Conference · Florence, Italy
Pitti W_Woman Precollection - Women's Fashion Fair
Apparel, Clothing · Fashion
Key numbers
- Editions on record
- 7first in 2008
About Pitti W_Woman Precollection - Women's Fashion Fair
The 76th edition of Pitti Uomo (Florence, 12-15 January 2010) closed at the Fortezza da Basso with a rise in attendance figures: 23,360 buyers came to Florence – an increase of over 3% versus the 22,672 buyers at the last winter edition – and the total number of visitors attending was over 30,000.
“These are important figures”, says Raffaello Napoleone, CEO of Pitti Immagine, “that show a change of trend following the difficulties experienced by international fashion in recent months and seasons. The buyers visiting the Fortezza appreciated all the hard work the exhibitors had put in to presenting their new collections which were packed with high stylistic content, real product and image; the new layout of the Main Pavilion, designed by Patricia Urquiola, was a great success, particularly the new Pop Up Stores with their innovative way of proposing a unique selection of new men’s lifestyle accessories. There was also a huge amount of press and TV interest over the four days of the event, a presence of successful up-and-coming new talents and glamorous special events, all of which ensured that Florence was infused with the all-encompassing energy of fashion. There was a real air of recovery at Pitti Uomo: a wave which, we believe, will be long-lasting and will positively affect industrial production and final consumption over the next few months”.
Looking more closely at the attendance figures, there were 16,258 Italian buyers (+ 4.2% versus January 2009), and over 7,100 foreign buyers, another slight increase, albeit more modest, despite a number of airline flights being cancelled due to bad weather. The figures for the United States were very good (returning above the 200 buyer mark), Russia (+ 14%), Spain (+ 11%), France, China and Hong Kong, Turkey, Korea, Denmark, and Norway. The number of visitors from Germany, Japan and the United Kingdom fell slightly
From our listing of the 2010 edition. Details may have changed since.
Who visits
Trade visitors
As listed for 2012.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2012 | 15 Jan 2012 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2011 | 15 Jan 2011 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2010 | 15–18 Jun 2010 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2009 | 16–19 Jun 2009 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2009 | 13–16 Jan 2009 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2008 | 18–21 Jun 2008 | Dogana di Via Valfonda Florence, Italy | — | — |
| 2008 | 9–12 Jan 2008 | Dogana di Via Valfonda Florence, Italy | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Pitti W_Woman Precollection - Women's Fashion Fair?
The next dates haven't been confirmed. The last edition we have on record was 15 Jan 2012.
Where is it held?
The 2010 edition was at Dogana di Via Valfonda, Florence, Italy. The organiser hasn't confirmed the venue for this edition yet.
How often does it take place?
Annual, judging by the 7 editions on record since 2008.