Trade show · Milano, Italy

White Milano Show 2011

Apparel, Clothing · Fashion

Official website
Dates25–27 Feb 2011This edition has ended
VenuePadiglione ViscontiMilano, Italy
RunningSince 2008Several a year · 7 editions on record
Last checked12 Nov 2026Organiser website checked
This is the 2011 edition. It has ended. See White Milano Show's current page for the next dates.

Key numbers

Editions on record
7first in 2008

About White Milano Show

The summer 2010 WHITE fair came to a close after welcoming record numbers of buyers: 10,172 of them attended altogether, marking an increase of 23% on September 2009.

The number of Italians was up by 17% and the number of foreign buyers by 30%.

“I had been aiming to reach the 10,000 buyer-mark for years. It is a huge achievement for us and it shows the value of the work we have done and the growing importance of WHITE. Another key element is the increase in the number of buyers from abroad. This proves that we have made a sound decision by pursuing a joint strategy with the city and the main fashion players in Milan.”

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
201124–26 Sep 2011Padiglione Visconti
Milano, Italy
——
201125–27 Feb 2011Padiglione Visconti
Milano, Italy
——
201028 Feb – 1 Mar 2010Riga International Exhibition Centre
Riga, Latvia
——
200927–29 Sep 2009Superstudio Piu
Milano, Italy
——
20091–3 Mar 2009Superstudio Piu
Milano, Italy
——
200825–28 Sep 2008Superstudio Piu
Milano, Italy
——
200821–24 Feb 2008Superstudio Piu
Milano, Italy
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

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