Exhibition · Saint Petersburg, Russia · Major show
N.I.C.E. / IDEAL BEAUTY
Cosmetics · Hairdressing
Key numbers
- Exhibitors
- 100in 2010, organiser's figure
- Visitors
- 15,000in 2010, organiser's figure
- Floor space
- 4,356 sq. m.in 2011, organiser's figure
- Editions on record
- 4first in 2008
About N.I.C.E. / IDEAL BEAUTY
DAYS OF BEAUTY "WHITE NIGHTS"
St. Petersburg,
18 - May 20, 2012
Mikhailovsky Manege
the exhibition "THE DAYS OF BEAUTY" White Nights ", which will be held 18 - May 20, 2012 in the Mikhailovsky Manege, St. Petersburg.
The market of the beauty industry is constantly evolving and subject to annual updates due to the development of cosmetic and medical industries. Active updating of the target audience is due to the younger generation, as well as in relation to age transitions (female age factor). Seasonality and abundance of services to this area holds a permanent competitive market system, respectively, to demonstrate their new products and features directly to the target audience is a good opportunity for all segments of the industry in attracting new customers.
WHY ATTEND:
-Immediate sale of goods and services to present and demonstrate new products and services to an interested audience, to sell;
-Wide advertising your salon / services;
-The guaranteed stream of visitors through the extensive advertising campaign and increased interest by women in the beauty industry (need to prepare for weddings, graduation, summer season);
-Consumer research, marketing research, review of competitors' products.
From our listing of this edition. Details may have changed since.
Who visits
The public, 1st day trade visitors only
As listed for 2008.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2012 | 18–20 May 2012 | Mikhailovsky Manege Exhibition Center Saint Petersburg, Russia | — | — |
| 2011 | 12–15 May 2011 | Mikhailovsky Manege Exhibition Center Saint Petersburg, Russia | — | — |
| 2010 | 3–6 Jun 2010 | Lenexpo Fairgrounds Saint Petersburg, Russia | 100 | 15,000 |
| 2008 | 22–25 May 2008 | Mikhailovsky Manege Exhibition Center Saint Petersburg, Russia | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is N.I.C.E. / IDEAL BEAUTY?
The next dates haven't been confirmed. The last edition we have on record was 18–20 May 2012.
Where is it held?
The last edition we have was at Mikhailovsky Manege Exhibition Center, Saint Petersburg, Russia.
How often does it take place?
Annual, judging by the 4 editions on record since 2008.