SANA 2011

SANA was set up in 1989 as a natural food exhibition. A pioneering start on the road of organic agriculture highlight the close links between food, health and the environment, and the show championed this new approach.

A new concept of wellness redefines the three overlapping exhibit areas of Nutrition, Health and Wellness and incorporates them in a lifestyle project centred around good living. The nutrition area showcases certified food; the wellness space includes the concept of beauty and the importance of an attractive appearance; the living area proposes a functional house in harmony with the environment without sacrificing beauty and demonstrates that culture, technology and design can go hand in hand.

One of the key strengths of the show is the permanent monitoring centre on the consumption and behaviour of Italians directed by Giampaolo Fabris, set up to provide information on factors driving consumption. This annual survey conducted over a representative sample of the adult population addresses the most important issues and each year focuses on a specific theme