Mediatech Africa 2011

Africa's largest advanced technology trade exhibition takes place in July 2011

Mediatech Africa boasted over 6,700 visitors at its previous show, making it Africa's largest advanced technology trade exhibition. The biannual hub for all serious industry players takes place at the Coca-Cola dome in Northgate, Johannesburg, from 20 July to 22 July 2011.

“These sectors have already seen fundamental shifts in recent years and the future is likely to hold additional challenges”, says Simon Robinson, Mediatech Africa Exhibition Director. “That is why it is critical for serious industry players to remain abreast of change. Mediatech Africa enables them to do so, providing a centralised point to view and experience the latest products and technologies.”

Following the success of previous years, the biennial trade exhibition will again showcase the broadcast, film and production; professional AV, sound, lighting, staging and rigging; DJ and professional music equipment; system integration; animation, new media and web; satellite and signal; computer music and production tools; and musical instrument sectors.

In 2011 the trade exhibition will include a diverse programme including live demonstrations, workshops and – for the first time – a business matchmaking programme. Visitors will be able to pre-register and be matched to relevant exhibitors. Meetings will then be facilitated between interested parties, allowing exhibitors to engage with visitors on a more personal level.

“Previous exhibitions have illustrated that exhibitors experience increased product sales as a direct result of Mediatech Africa. This year we have decided to support this process to an even greater extent by implementing the business matchmaking programme,” says Robinson.

Mediatech Africa allows exhibitors to reach a broad range of buyers and interested parties, with the last trade exhibition attracting visitors of a hi