SOL-International Exhibition of Quality Extra Virgin Olive Oil 2011

The promotion of the best extra virgin olive oils passes through Sol.

Sol supports companies in product valorisation through numerous initiatives:

GUIDED TASTINGS AND SHORT STAGES for olive oil tasting organised to promote awareness of the various types of quality (typical DOP and IGP) olive oils and their enormous potential, as well as encourage and promote broader culture of extra virgin olive oil.

SECTOR CONVENTIONS in agreement with European and Italian Institutions, the International Olive Oil Council and producer Associations. Conventions and meetings are held dealing with the major current topics in the sector.

INTERNATIONAL MEETING POINT is the business service provided to exhibitors through the reserved area of the event internet site that allows operators - in advance of the exhibition itself - to contact companies, analyse their offerings, optimise economic relationships and define appointments during the exhibition as such.

"SOL D'ORO" INTERNATIONAL OLIVE OIL COMPETITION. The aim is to highlight national and international olive oil production, promote olive oils among consumers and operators, present extra virgin olive oils and typical varieties to the public, especially as regards geographical origin, and stimulate efforts by companies towards continual qualitative product improvements. The 2010 edition attracted about 200 samples competing in delicate, medium and intense fruity categories, including 148 Italian and 43 international companies from Australia, Chile, Croatia, Slovenia, Spain and South Africa.

SOL GOLOSO RESTAURANT: Extra virgin olive oil is also in the foreground in the area dedicated to lessons in cuisine, both in the morning and the afternoon: here, at lunch-time, it will be possible to enjoy a different dish every day, presented by leading Italian chefs.