Private Label Istanbul 2011

The 10thPrivate Label meeting, which is the new production and sales-style of developed economies, will be held concurrently with the 4th FMCG- Fast-Moving Consumer Goods Fair at CNR Expo between 10-12 March 2011. If you like to manufacture under the brand of domestic and/or international retail chains, you can enjoy the advantages offered to manufacturers by Private Label Istanbul- 10th International Private Label Products & Supermarket Brands Exhibition.

Not only does Private Label draw great attention in Europe but also its market share is expanding in our country where manufacturers are predominant. Consumers prefer to purchase quality with Private Label products and thus, an increase is observed in the range of food and non-food Private Label products in the stores.

Private Label Istanbul 2011 will continue to open the export gates to manufacturers basing their manufacturing strategy on private label products. The exhibition will bring together the manufacturers of cosmetics, cleaning, food & beverage and promotions which make special production for retail chains with products carrying their own brands.

Who Prefer Private Label products?

Private Label products, which are sold under the company’s own brand and where the mere authority regarding the pricing, packaging, promotion and brand management belongs to the brand owner, reach the consumer at very reasonable prices. In addition to big supermarkets such as Migros, Metro, BİM, Tansas and Tesco-Kipa, local retail chains are among those giving more and more space to their own brands on the shelves day-by-day.

FMCG is a very dynamic, ever-changing, renewable industry and, as a result, it encompasses intensive competition. Moreover, it reflects the changes of consumers’ taste and consumption