Iowa Dental Association Annual Session 2012

Trade Shows Accelerate Business

Exhibitors benefit from nearly every single booth visitor. No matter who they are – repeat customers, new customers, or prospects – a booth visit has been proven to accelerate the relationship between the exhibitor and the person that stops by their booth. In addition to accelerating the sales process, trade shows are a great place to forge new partnerships. All the right people are in the same place at the same time.

A trade show represents a “snapshot of the industry”. And what better way to discover what product features resonate with buyers? By asking booth visitors a few simple questions, exhibitors can glean tons of useful, strategic input. People who choose to come to the show gain that same “snapshot” view of the entire industry. The ability to experience a new product, have conversations with industry peers, and return home with a head full of new ideas is difficult to replicate elsewhere. Participating in a trade show can be one of the most cost effective ways to move your business forward.*

For dentists, assistants, hygienists, technicians, staff members and students, the annual session provides an educational experience unattainable anywhere else in the state.

The Entire Dental Profession

The Annual Session of the Iowa Dental Association not only is one of the premier dentists’ conventions in the country, it also serves as the one meeting in Iowa that brings every segment of the dental profession together. In addition to annually attracting approximately 70% of the practicing dentists in the state, this convention hosts programs and events for dental students and educators, as well as exhibitors who represent virtually every commercial product or service utilized by the profession.

This unique combination brings together all those who specify, order and purchase, utilize and evaluate.&n