ALL FOR ONE Marketing Summit 2011

To achieve the ONE goal of profitably reaching today's consumer requires that marketers integrate ALL of the resources at their disposal. For two days in June, you are invited to participate in the best demonstration of integrated marketing under one roof.

Key Take-aways:

Customer Insight and Data Integration is Essential — Technological innovation is occurring at warp speed. The amount of data streaming toward individuals and organizations is overwhelming — and the demand to leverage it smartly, quickly and carefully is ever-increasing. ALL FOR ONE will demonstrate how to translate customer insight into value so that your company can gain a competitive advantage.

Media Allocation Must Be Optimized — Marketers can no longer afford to blindly shift spend from traditional to digital media. ALL FOR ONE is the place where marketers will learn to effectively allocate, attribute and optimize media in order to maximize ROI.

Creative Efforts Can Be Quantified — New media require new approaches to creative design. ALL FOR ONE will depict the end to end process that delivers the best integrated and quantifiably successful creative campaigns.