Annual Senior Lifestyles Show 2012

60+ Consumers are a Powerful Market Force! Did you know?

-The 60+ consumer is more educated, affluent and active than ever before

-More than 1.3 million 60+ persons live in the Chicagoland area

-1 in 6 Illinoisans are age 60+

-Adults aged 54 to 74 spend more per capita on food and services than those aged 25 to 34

Why You Should Be a Part of the Show

With 4,500 expected attendees, the Senior Lifestyle Expo is the largest and most promoted senior expo in Chicagoland. Don’t be a ‘Larry’, take advantage of multiple Expo marketing

and public relations activities, including:

-Outreach Campaign Via On-line and Mail – Multiple e-blasts and mailings to senior households; senior group leaders at park districts, retirement communities, banks, churches, senior centers and clubs

-Internet – www.SeniorLifestyleExpo.org and www.AgeGuide.org

-Social Media Presence – LinkedIn and Facebook

-Print Advertising – Chicagoland’s Senior News, Bugle Newspapers and other local newspapers

-Public Relations Campaign – PSA’s, senior group distribution, calendar listings, articles in Chicago and community newspapers/senior publications, press releases and listings in national publications

-Television and Radio Promotions – Promos and PSA’s on local stations

-Ticket Distribution – Tickets for exhibitors, sponsors and attendees; discount coupons in print advertisements and online