B-to-B Marketing in the New World 2010

This complimentary ANA members only conference will feature perspective from b-to-b marketers and industry thought leaders who have excelled and driven business as a result of their leadership in areas such as integrated marketing, organizational structure, employee impact on the brand, and social media. In addition, findings will be debuted from a new “B-to-B Marketing Leadership Study” whose objective is to determine what sets b-to-b marketing leaders apart across industry sectors. Hosted by Xilinx, the world’s leading provider of programmable platforms, at their Silicon Valley headquarters.