Annual Destination Design Management 2011

Design Requires Great Leadership

Where Design Transforms Business.This year at Destination Design Management, we focus on "the intersection of design and business" and what creative leaders must do to demonstrate the value of design proving that design means business and has measurable impact on brands, categories and across business units. Best-in-breed design leaders will share real world case studies where they succeed in doing more, more effectively, faster and with fewer resources than ever before.

Good design or concept is only half the battle, this event dives deep on the essential leadership techniques to sell design to non-creatives, foster strategic collaborative design teams and educate the organization on the power of a design-thinking culture.