China Luxury Summit 2010

The 5th Annual China Luxury Summit, with the official support from Macau Government Tourist Office, ESSEC and School of Management, and Fudan University, will once again renew a new luxury chapter in Asia Pacific on 24th -25th June.

How long could China’s robust economic growth sustain its super rich to consume luxury goods? Is there any consumption psychology change or luxury model transformation during post-crisis period? Will luxury brands widely transform from “Land-rush” to “ROI focus” strategy? Whether e-commerce will be main luxury retailing channel in the future?

Crucial questions will be posed to discuss in the form of keynote speech, interactive panel discussion, master-class training & workshop and cocktail party.

2010 is a critical year when luxury giants as well as new market entrants should take tailor-made development strategy in emerging market into serious consideration after the market slowdown in European, US and Japan market in 2009, the hardest year in luxury industry. Facing such booming and competitive market as China, India and the Middle East, tailor-made marketing, retailing and client positioning tactics should be carried out effectively and prudently.