VICENZAORO First 2011

The Vicenza Fair looks to the future after a total makeover, involving not just its organisation, but also image and contents. From excellent generalist Trade Fair to protagonist in a sector, luxury and lifestyle, with strong leadership ambitions. This is the area where gold and jewelry represent a deeply rooted core business that truly stands out. This is the challenge for the next few years. A challenge that aims to highlight the role of the Vicenza Fair as leading actor with a new structure and repositioning of its gold jewelry fairs.

Until now, the three shows basically had the same structure and the same customs, the only big difference being their position on the calendar. Now, we will see three completely different events aiming to represent the different moments of “doing fairs”, but above all three different chances to cover the varying needs expressed by the gold jewelry market.