Labelling Innovations Barcelona 2011

LABELLING INNOVATIONS Barcelona 2011 (CCIB Recinto del Fórum, 23-24 February 2011) offers a fantastic opportunity to develop your business in southern Europe.

This is labelling's "ideas show": strongly focused on what is new, creative and innovative in labelling. Visitors will include all of the key players in the labelling process:

* The “visionaries” – marketers and product strategists whose job it is to make their products stand out

* The “budget holders” – MDs, CMOs, brand guardians and owners who take major investment decisions on behalf of their companies

* The “experts” – packaging designers and materials engineers who turn bright ideas into reality

* The “technicians” – labelling technologists, engineers, operations and project managers who buy, operate and maintain the equipment used in the manufacturing process

Their principal challenge: there are tens of thousands of products on the shelves, yet consumers buy only a few dozen on a regular basis, despite huge advertising spend.

Visitors will therefore attend easyFairs® LABELLING INNOVATIONS Barcelona 2011 looking to invest in ideas and solutions that will help their products fly off the shelf!