UpperCrust Show 2010

It’s time now for the 8th UpperCrust Show in Mumbai and the 1st in Bangalore! Yes, we are growing and going places. The food industry has been urging us to take the nation’s finest food and wine exhibition to every city and we are now ready to do so. Last year Hyderabad was witness to the spectacular event.

UpperCrust Show has established itself as a very unique food and wine trade fair where it successfully brings together the finest of national and international vintners and distillers, the biggest names in the food and cuisine industry, renowned chefs, leading restaurateurs, respected critics and celebrities known for their discerning tastebuds.

The three-day events in both cities, Mumbai and Bangalore features some of the finest products and services from the food and beverage industry as well as an eclectic range of other related products made by market leaders and renowned brands of the world. The exhibition also serves as a platform for those making an entry into the F & B industry to launch their products and concepts. Young entreprenuers swear by the UpperCrust Show which they say has helped them get started in their business.

In Mumbai, the food & wine exhibition is a calendar event, awaited most eagerly. Last year the exhibition attracted 1,30,000 consumers, trade and industry professional, curious foodies from far and wide and notable experts who take packed audiences through the subtleties and nuances of eating, drinking and cooking through live and interactive workshops.

The UpperCrust Show provides an outstanding forum to promote products to trade as well as end consumers. To ensure the presence of the relevant people, personal invitations are sent to them in advance. The emphasis on the active participation of the trade community permits participants to present their product before a qualified audience of industry representatives.

A focused visitor promotion campaign — including direct mail, print media, r